#ITSMENOW

We are often told what we should be. People talk about who we can become. And no one says what it's like TO BE.

There are various evaluation criteria around which we "forecast" ourselves and which we try to adapt to. But unexpected and unpredictable moments can also affect us. These are new acquaintances, new combinations and a new look at something obvious.

THE MAN WHO FULFILLED HIS DREAM IS SELF-SUFFICIENT. HE WANTS TO BE HIMSELF. HE IS FREE AND WANTS TO ENJOY THE LIFE HE DREAMED OF. IT'S ME NOW.

As it sounded in one song: "I even now want to be in now." So this season we are exploring today's you. How did you become like that? What path did you take and what did you achieve?

Everyone has their own story, the realization of which leads to daily details. Appearance is one of them, but not the only one!

The heroes of the the project #ITSMENOW are people who have chosen their own path and have already achieved a lot. They openly share stories by answering three simple questions: "Who were you? Who did you become? How?".

Sergii:

..Loving dad, beloved husband. I will always be a human!

Yegor:

I am currently building a system of values through which I can filter everything that happens to me. Understand whether I did the right thing or not.

Oleg:

Chief of men's hairstyles, a supporter of a healthy lifestyle and an athlete.

Eli:

I am a businessman and designer. Hard work and successful focus on the goals led me to today.

Mykhailo:

I learned to take responsibility. Today I have my own company and I am working on a blog to help people change their lives for the better.

Mykola:

The future is about high technologies. My mission now is to implement them.

Andriy:

I am a two-time world champion in bodybuilding and a personal trainer. I am glad that I chose this path and I see where to move next.

We don't want to impose someone's opinion, we just want to expand the dialogue and add meaning. Everyone has their own #ITSMENOW...